Liberty Mutual Names GS&P Creative Agency of Record for US Consumer Markets
Liberty Mutual has appointed Goodby, Silverstein & Partners as creative agency of record for its consumer business unit after a review. “We are very excited to work with the talented team at Goodby Silverstein & Partners,” said Liberty Mutual CMO, U.S ...
Liberty Mutual Issues an RFP to Expand Its $400 Million Creative Advertising Business
Liberty Mutual, one of America's largest insurance companies, has issued its first creative agency RFP in more than three years. The purpose of this move is to expand its marketing efforts in the United States by way of unspecified “new concepts.” The ...
Why DevOps is driving internal change at Liberty Mutual
The cloud, copious amounts of data generation, analytics and the Internet of Things are disrupting organizations by changing the foundation of how they deliver products and services. In a digital world, insurance companies are beginning to establish ...