Zacks Industry Outlook Highlights: Priceline, TripAdvisor, Expedia and China Lodging
The companies are looking to differentiate themselves and keep pace with changing consumer taste through investments in technology, quick
customer service and real-time marketing. These are denting margins even further. Additionally, most of theseĀ ...
Why Priceline Group Is Changing Its Name to Booking Holdings
Say goodbye to The Priceline Group and hello to Booking Holdings. The online travel giant said Wednesday that it has changed its name to better reflect its businesses as as well as acknowledge the significance of its Booking.com service, its biggest unit.
Priceline Ends 'Name Your Own Price' Program
Priceline ended its "Name Your Own Price" deals for rental cars, according to USA Today. The close of the option follows the close of its deals model for airlines in 2016. In place of the "Name Your Own Price" deals, Priceline will offer Express Deals ...